Jon Ferrara of Nimble: Social Selling And CRM

Howard welcomes Jon Ferrara, the Founder and CEO of Nimble, to the radio show. Jon will be discussing with Howard social selling and CRM - why its important to the success of your business... plus whats new at Nimble. A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989 where he served as the executive vice president of the company until it was sold in 2000. GoldMine is one of the best selling CRM products that helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After selling GoldMine and watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing. In 2009, Jon founded Nimble (http://www.Nimble.com) to create an extensive Social Business platform to fill this gap. Follow Jon on Twitter: @Jon_Ferrara Follow Nimble on Twitter: @Nimble Follow Howard Lewinter on Twitter: @HowardLewinter

Howard Lewinter